Role: Creative Lead

This is a once in a lifetime project.

It’s the 20th anniversary of the earth-shattering record Stripped by Christina Aguilera. Yes, the one with “Fighter”, “Dirrty”, and “Beautiful” on it. This record represents the rise of XTINA, her take-no-shit attitude, and her truly coming into her own after years of being the disney star and perfect good girl type.

“Beautiful” is one of the best songs we’ve been granted in the 2000s (I’m biased), and when it was released in 2002 - it was a leap of faith. The original music video for this track was a risk, putting on display topics like transness, mental health, eating disorder, etc. No one was ready for the statement Christina made in 2002, but she went for it anyway.

In 2022, we wanted to refocus the magnifying glass on what beauty looks like now. We worked with the incredible director Fiona Jane Burgess and her team at Smuggler to create an anniversary music video for "Beautiful", dealing with social media and the at-risk mental health of the world's young people. From the seed of an idea in my brain now to this moving full video, I'm so honored to have been a part of this new piece.

Grab your tissues, it’s a doozy.

Awards:

Gold - Clio Music, Film/Video, 2024

Winner, Webby Awards, Music Video, 2023

People’s Voice Winner, Webby Awards, Music Video, 2023

Silver Winner, The Telly Awards, Social Impact, 2023.

Role: Creative Lead

2022 was the year of Elvis. With the anticipation of Director Baz Lurhmann’s Elvis biopic, we set out to streamline, refresh, and create a holistic campaign that would bring the music of Elvis to the forefront of the conversation.

We set out with a goal of catering to both longtime Elvis fans and a newer generation of audiences just discovering the King today.

We start with a refresh to the King’s branding and worked with Studio Herrström to implement the striking new look. We drew inspiration from Elvis’ visual expressions through his discography, stage sets, jewelry and clothing and built an evergreen foundation for any and all design needs

We used these elements to revamp Elvis’ social channels and build a new responsive & dynamic website.

We kept a weekly posting cadence on YouTube, pillared by new three new official music videos, and an on-going series of lyric videos from Elvis’ number one hits, using originally shot footage in partnership with Graceland. We also rolled out two award-winning video explainer series which focused on the stories behind Elvis’ top songs as well as his impact on every facet of culture. And finally, to draw in a new generation of Elvis fans, we created an POV: Graceland video series, for fans to listen to the King’s music in unique environments (for example, “POV: you're riding in Elvis' Pink Cadillac”)

In the months following the release of Baz Luhrmann’s ‘Elvis’, the catalog saw a 94% increase in audio and video consumption, YouTube views grew by 59%, “Suspicious Minds” official music video garnered nearly 10 million views, making it Elvis’ highest performing official music video to date.

The King of Rock n’ Roll lives on as a major influence and a global icon - a symbol of music and culture. And I couldn’t be more proud to have played a part in the year of Elvis.

Fun Fact: ‘Elvis’ is my #1 searched term of all time.

Awards:

Bronze - Clio Music, Integrated Campaign, 2024

People’s Voice Winner, Webby Awards, Music (Series + Channels), 2023

Silver Winner, The Telly Awards, Web Series: Music, 2023.

Role: Creative Lead

When I was given the opportunity to revisit Leon Bridges’ Coming Home, I felt privileged to have that responsibility. As a longstanding fan, this honor was not taken lightly. What I ennvisioned for this catalog campaign was something fresh, something that felt it could exist at the albums debut six years ago as well as now.

Something beautiful, something ambient, and something uniquely Leon Bridges.

I sought out to enhance the listening experience for this iconic record, to create something that plays on the screens in peoples’ homes. I wanted to let the audience into Leon’s life and let them understand what “coming home” to Forth Worth feels like, looks like, and sounds like for Leon now. A short sleep and a quiet morning, a beautiful girl to sing to, a lively conversation, a long drive at dusk, and knowing tomorrow you have to leave again.

Role: Creative Lead

Working on Khalid's debut record 'American Teen' was a something I was excited about the second I started working in the catalog at Sony. After nearly 3 years, I was finally able to bring all my ideas over the years to the table.

This record embodies what the summer of 2017 feels like to me. It's a long drive taken to clear my mind, it's a late night hang out with my best friends, it's heartbreak, it's new love, it's nostalgia. It's still everything I remember it to be. I wanted to bring all those feelings into these concepts for Khalid's old fans and new.

I worked in tandem with our Associate Creative Director on this campaign, and we landed on a couple key pieces of content for this. We were able to bring to life a full album visual lyric playlist, as well as a 5th Anniversary Yearbook microsite to celebrate this hit-heavy album.

Role: Creative Lead

Avril Lavigne’s Let Go was a formative record for me, and working on the 20th anniversary of this career-making album was an exceptional opportunity.

Many people know the song “Breakaway” by Kelly Clarkson. It was majorly synced in The Princess Diaries 2, and went on to become the title track on Kelly’s debut record after winning the first season of American Idol. However, most people don’t know that this track was originally written by Avril Lavigne and her album collaborators, and was intended to be part of Let Go.

The track didn’t make the cut, but Avril wanted to celebrate this track along with Let Go’s anniversary, so we created a grungy, mix-media lyric video for “Breakaway” alongside with a BTS video of her re-recording the track in 2022 for this deluxe edition.

Here’s to Let Go and to Avril. May this record always slap.

Role: Creative

Janis Joplin was the definition of a powerhouse vocalist and a prolific songwriter. Pearl is the posthumous record that immortalizes her power. This album was released in January 1971, 3 months after her death. We wanted to celebrate the 50th anniversary of this #1 album with a meaningful and exciting content campaign.

I worked in tandem with our creative director and senior producer on this campaign. For the pillar of the campaign and perhaps my favorite piece, we commissioned a mixed-media animation masterpiece for “Me and Bobby McGee”’s official video. We simultaneously commissioned a popping, fun lyric video for “Move Over”, and created in-house a series of audio-driven animations from the colorful “Overheard in the Studio” outtakes from the deluxe edition of the record. I’m endlessly proud to say I had any part in working on Janis Joplin’s catalog, a pearlescent dream come true.

Pearl is an on-repeat record in my house as it should be, playing on vinyl on a Sunday afternoon. Janis Joplin lives on, forever.

Role: Creative Lead

Shakira’s Laundry Service turned 20 years old in November of 2021. When this record was released in 2001, it really broke the wall wide open for the US market to fall in love with a latin artist. Shakira put in the work to make that happen. She spent the year prior learning to speak English, and more importantly learning to write and sing in English. Laundry Service is her 5th studio album, but her first English-language album. Crossover!

For the video content campaign to the deluxe Washed and Dried - Laundry Service: Limited Edition, We sat down with Shakira to reflect on Laundry Service and the impact that it had on the world.

Role: Creative Lead

Now, this one’s extra special to me.

It seems silly to be so connected to an artist and a record because of a TV-show theme song, but Gilmore Girls is probably the most important show I’ve ever consumed. For years, my mom and I would sit down to watch Gilmore Girls while it aired, and then after its final episode, we’d rewatch over and over again - singing along to the theme every time. Carole King’s “Where You Lead” is the theme song of that show, and it’s a stand-out track from her Grammy-winning record Tapestry.

Tapestry turned 50 in February of 2021, and I couldn’t have been be more enthusiastic about leading the creative for this anniversary. This special project allowed me to connect with Carole’s management team, her collaborators on this record, and Carole too, by proxy. In the video world, we commissioned an elegant lyric video for the hit-single “It’s Too Late”, and launched a three-part interview series with her collaborators from this record called “People in the Room”. In the social and digital space, we also launched the hashtag campaign #Tapestry50 along with a fan-wall microsite inviting fans to ‘Tell Their Tapestry Story.’

This album will never fail to put a smile on my face.

Role: Creative Lead

Dolly Parton is the moment, and always will be in my humble opinion. She’s one of the most influential people in the world: a songwriter, a performer, an entrepreneur, a philanthropist, and beyond.

“Jolene” is musically and lyrically rock solid. It's been covered an innumerable amount of times, by other country artists like Reba McIntyre, Keith Urban, Margo Price - and Pop/Rock artists like The White Stripes, Patti Smith, and of course, Dolly's own goddaughter.

The story is told by a sympathetic narrator desperately begging of another woman, "please don't take my man." She feels inadequate, possibly betrayed. The track is simple-in-form, open-ended, and mysterious.

We created this great, jewel-toned lyric video for the track with an amazing animator and offered fans a new visual listening experience for the track.

Role: Creative

Release Me 2 was the second part of a two-part vault release for Barbra Streisand. As a Columbia Records roster member for over 50 years, Barbra’s vault is brimming with potential and her team takes care to curate new listening experiences for fans.

For our video component to this release, I worked in tandem with our creative director and our producer to commission this music video for “Be Aware” by Barbra Streisand. The final product is a touching video that never fails to bring a tear to the eye of anyone I show it too.

Role: Creative Lead

Foster The People’s debut album Torches was released a decade ago, but rediscovering the music and the story of the band’s debut has redefined the record for me. The lyrics from Torches are powerful, and over time they’ve ignited a group of deeply passionate fans.

I was able to frame my thinking around those fans, and what it would take get new listenders engaged at that level.

Their fans are tireless, they love this record, and they always are happy with more band content. The band has changed over the years, and this was a chance to highlight their uniqueness. We interviewed the band and asked them to reflect on their inception.

Role: Creative Lead

Old Dominion’s record Happy Endings is a melodic, timeless country music triumph. The record turned 5, and we celebrated the anniversary with a simple set of assets for this campaign.

We interviewed the band for socials and asked them to reflect on the record, added new official audio videos with a custom animation for Youtube, and created an interactive Instagram story track-by-track series.

Role: Creative Lead

Filtr gives fans their daily dose of music and playlist recommendations. This vertical is across Spotify, Apple Music, Pandora, Youtube, IG, Facebook, and more.

There’s a variety of catalog-owned playlists on Filtr’s channels, from “Morning Chill” and “Sad Boi Hours” which are mood and time-based curations, to “2020 Hits” and “Throwback Jams” which are era-based curations.

Along with the bespoke illustrative covers like “Sad Boi Hours” & “Morning Chill”, we implemented new branding that played off the idea “filtering” your search. These design templates are customizable, changing out titles, colors, and photos for each curation.

My debut single “World’s End” came out June 30th, 2022 on Paper Moon Records. This project feels like my entire life lead up to it, as someone who wrote their first song at age 8. Here’s a bit about the track:

"World's End" is where everything begins.

A lonely acoustic paired with wistful riffs, and natural despairing vocals sweetened with buoyant harmonies are what crafts this wholly sad and mellow indie track. The songwriting of AUDG's debut single is rooted in queer relationships that exist within unspoken bonds, somewhere between friendship and love. We fill the void of unprocessed, continuous heartbreak with meaningless hook-ups, lies of vegetarianism, and dating apps galore.

"Said I didn't eat meat, I lied..."

We're stuck in a memory, bound to the hope of rekindling a love lost years before. Lovers to friends, you know how this ends.

Performed by AUDG

Written by AUDG & Molly Albert

Produced and Mixed by Jake Cheriff

Mastered by Idania Valencia at Sterling Sound.

Album Art features a painting "Northeaster" by Winslow Homer, 1895; reworked in 1901. On view at The Metropolitan Museum of Fine Art on Fifth avenue in New York City, in Gallery 899. Learn more here: www.metmuseum.org/art/collection/search/11130.

Role: Event Coordinator / Content Project Manager

In 2019, to celebrate the partnership between Sony Music’s The Thread Shop and Apple Corps, Ltd, our team at Sony Music launched a merchandise focused pop-up shop in the heart of NYC’s SoHo. The shop launched with a splashy press party at the top of December, and our shop stayed open to passerby’s and super fans alike through Christmas Eve. This shopping experience was elevated by video content, as well as immersive opportunities to step into the covers of four hit records, or play the drums on the set of Ed Sullivan. We had a star merchandise, event, and production team that brought this whole experience to life in under one month from conception to launch.